The brand is the most powerful component of marketing. I was part of a select group that implemented the Fox rebrand for the broadcast Network back in the early 2000s. Recently I did a rebrand for a boutique gym in Santa Barbara, CA.
Getting the brand right, and then working it properly is of paramount importance in today’s highly competitive and noisy marketplace. Branding forms perceptions, influences decisions and drives more customers to your business.
Whether I'm working with original footage created with my team, or using existing footage provided by the client, creating with the brand in mind is step 1.